Local Service Ads - The Advantages of Being a Google Guaranteed Provider and Adwords Advertiser
Local Service Ads (LSA) are ads that show up on Google when a user searches for a service near them. They display at the top of the SERP and are targeted at users in the surrounding area. They are ranked by the number of people they have served, and they also show a rating for each company. Generally, three companies with the best ratings will be shown at the top. If you aren't satisfied with the service of one of the three, you can click the 'More' tab to view the ads of other companies.
Local Service Ads are paid per lead and are designed to provide reliable leads. You will pay for only the leads that contact you, so you can easily budget your advertising budget accordingly. Another advantage is that you don't have to conduct keyword research for these ads. Google's technology automatically generates relevant ads based on business information. Your business hours and other highlights will appear in the ad.
Local Service Ads can help you improve your ROI and get more sales from local customers. Because your ads will appear at the top of Google search results, people will be more likely to click on them and engage with your business. And because you only pay for leads if they convert into customers, Local Service Ads are great for generating leads.
Google's Local Service Ads allow you to target customers within a specified area. Once you set your budget, Google will determine which areas are most suitable for your business. You can even select specific streets for your ads. This is a great way to reach a larger audience than you could by other means.
Local service ads can help you get ahead of the competition. Local awareness is vital - 46% of Google searches are local. And 72% of local searchers will visit a local business within 5 miles. The advantage of local ads is that they can show on Google Maps, YouTube, and the Display Network.
To get listed on Google, you need to be a licensed, insured professional. There are free background checks available through Pinkerton. They will contact you if your information is not accurate. They will cross-check your information against national directories. Make sure to include valid social security numbers and other details. Once your information is verified, you can fill out your Local Service Ads profile and receive the coveted Google Badge.
Customer reviews help improve your ranking. If customers can review your services online, that will help you gain new customers. You can even send a link to your customer's review page. If a customer is not satisfied, you'll lose a lead and the opportunity to improve your SERPs. Also, it's best to include your business hours and areas serviced.